Trading Plan for Dec-12-2019 – PLCE

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PLCE – The Children’s Place, Inc.

The Children’s Place, Inc. operates as a children’s specialty apparel retailer. The company operates through two segments, The Children’s Place U.S. and The Children’s Place International. It sells apparel, footwear, accessories, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children’s Place, Place, and Baby Place brand names. As of February 2, 2019, the company operated 972 stores in the United States, Canada, and Puerto Rico; and 217 international points of distribution operated by its 8 franchise partners in 20 countries. It also sells its products through childrensplace.com, an online store.

Big Picture – PLCE

Children’s Place shares were trading down 15.03% at $60.04 in Wednesday’s pre-market session. The stock has a 52-week high of $116.84 and a 52-week low of $67.33

According to Benzinga:
shares are trading lower after the company reported worse-than-expected third-quarter sales results. The company also issued fourth-quarter EPS and sales guidance below analyst estimates.

Children’s Place reported quarterly earnings of $3.03 per share, which beat the analyst consensus estimate of $3.02. This is a 1.3% decrease over earnings of $3.07 per share from the same period last year.

The company reported quarterly sales of $524.796 million, which missed the analyst consensus estimate of $534.09 million by 1.74%. This is a 0.44% increase over sales of $522.495 million the same period last year.

The Children’s Place sees fourth-quarter adjusted EPS $1.48-$1.68 versus the $2.06 analyst estimate and sales of $504-$509 million versus $555.13 million estimate.

Technicals PLCE:

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Children’s Place shares were trading down 15.03% at $60.04 in Wednesday’s pre-market session. The stock has a 52-week high of $116.84 and a 52-week low of $67.33

On the weekly chart – downtrend, aggressive selling. It could find support at 49.27

Lower highs and lower lows since the beginning of 2019

ATR: 3.80

GAP: 9.54%

BETA: 0.73

R.VOL: 19.76

Avg. VOL:  563.08K

Short FLOAT: 47.63%

Institutional Ownership: 145.50 %

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On the 30-MIN Chart – Yesterday´s prices plummet.

Continuous selling. Opening drive comes down on heavy volume.  Held below VWAP throughout the day.

Got and held below GAP for 90% of the session

Closest support at 49.27

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Analyzing the 5-MIN Chart most likely is a Selling day. Prices might look for lower support.

If price holds 53.95 a volume is a short

But it could bounce back to VWAP 56.65 – if buyers step in.

Most likely is a short but be aware of buyers on heavy volume that wants to defend the 54.00 support.

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